Small Business Coaching

As a small business owner, you are challenged to be all things to all men. It is hard to be the coffee boy, cleaner and stationery clerk at one level as well as the legal team, company director and accountant at another. Dawn can help you to spend some time working ‘on’ your business and preparing for a successful future, rather than working all the time ‘in’ the business never having time to think!

Strategic planning and performance evaluation

The absence of a long-term plan and adequate monitoring are frequently the undoing of the small business owner, they are often too busy working in the business to see the whole picture.

Coaching helps to resolve these issues. Dawn can help support you to deal with issues around planning, monitoring and evaluating your business.

Business Diagnostics

Coaching offers you a wealth of business diagnostic tools to help you gain a clearer understanding of the business environment in which you are working.

Sales and marketing

Do you have a 12 month promotional plan?
Do you have a clear idea of how you intend to create and grow sales?
How is your business differentiated from that of your competitors?
What is your unique selling point?

Successful marketing is an enormous lever to business growth and yet many business owners do not have a background in marketing. It is crucial for small businesses to maximize every sales opportunity converting every prospect into a customer. Coaching will enable you to maximize your chance of achieving this.

Customer focus

Your business continues to exist because your customers pay your bills. Are you so busy working in the business that you have grown apart from your customers?

Coaching helps you to establish who your customer is and what their needs are. By using the customer profiling process you will identify profitable customer types which can then be targeted having a positive effect on your sales and profits.

Dawn can also help you to look at how you can keep a customer for life and have them shouting your name from the rooftops.

You and your business

Do you have a business purpose and vision?
What’s your personal brand and beliefs?
What do you stand for?

In coaching conversations we can bring this into your awareness and see if there are any areas which need additional attention to ensure business success.

Time management

How well do you use your time?
Do you waste time with handling inefficient telephone calls?
Do you procrastinate?
How quickly do you recover from an interruption to your thought process?
Do you delegate effectively?
How well do you manage your work/life balance?.

Time is one of the most valuable resources you have at your disposal and yet it is frequently the most under-used. How can you work smarter not harder? In these coaching sessions, we can analyse how you use your time and look at actions you can undertake to stop your time drifting away. Coaching can help to establish a balance between home, work and family a frequently sited challenge for a small business owner.

Testimonial
"Dawn has been a tremendous asset over the last 3 months. After each session, I have set out clear goals with time bound measures that have ensured that I deliver against what I have committed to. What is really positive is the breadth of topics we’ve discussed, yet each time I have been clear on the outcome. It has been highly valuable and has significantly added to my own development and business success. Thanks Dawn" Andy Cleverdon – The Meeting Venue